Sole Product Designer / Design Lead
on the Money Movement outcome team
January to April 2022
1 : Unintuitive onboarding
After documenting the first-time user journey, there were visible gaps in comprehension within mobile onboarding, specifically surrounding first-time funding.
2 : Lack of awareness
In past research, 1-in-3 first-time customers mentioned that they had difficulties understanding the different ways to add money to your bank account.
3 : Lack of incentives
At the time, the current benefits and offerings being promoted to add funding to your bank account were not communicated well to the customer, and didn't provide a large enough incentive or initial push to actually use the account.
1 : Streamline and simplify first-time funding
Build a more intuitive first-time funding experience via Interac e-Transfer, EFTs, and payroll + pension direct deposit. Explore both in-app and in-digital profile flows. Attempt to reduce number of clicks and amount of data entry required.
2 : Accelerate speed and efficiency for ad-hoc re-funding
Make it easy for customers to do ad-hoc. Set a preferred method and amount for one-click account funding. Preferences for funding rails.
3 : Build a hands-free recurring funding experience
Allow customers to pre-define funding criteria for an automatic funding experience. Enable timing and balance thresholds as types of criteria to initiate a transfer. Payroll or pension direct deposit as primary funding rail.